Medium is a carrier

[!quote|#a28ae5] Highlight Again, that is to make a medium both evidence and cause of its own history.

The medium essentially carries its intentions throughout the ages. Grahm says that the medium is just as important as the message and the medium is a carrier for media. This accounts to the fact that the medium carries its own history

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reference: @gitelmanMediaHistoricalSubjects2006 source